How do AI assistants decide what to say about my bank?

AI answer engines pull from your website, third-party sources, and structured data to describe your bank. When those signals are thin, outdated, or missing, the assistant guesses, skips you, or repeats a competitor. The Diagnostic shows you exactly what they see.

What is the month one baseline?

The first month of an ongoing program. We run your bank through the same review used on more than 230 financial institution websites. You get a clear read on how AI describes you, where you fall short of peers, and a ranked list of changes that make the biggest difference.

For banks

Your customers are asking AI which bank to trust.

Q: Do you also offer competitive intelligence for banks?

Yes. We pair the month one baseline with competitive and market intelligence built on public FDIC and NCUA data, so you can see how you compare to the banks and credit unions you actually compete with.

Atlas Instinct shows you how ChatGPT, Perplexity, and Google AI describe your bank right now, then hands you a ranked plan to fix what they get wrong.

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230+ financial institution websites reviewed
Led by Kevin Farley, 25 years in financial services
Ongoing program, scoped to a decision

The problem

Customers and prospects now ask AI assistants which bank to choose, what your rates are, and how you compare. Those answers are often wrong, out of date, or skip you completely. You cannot correct a story you have never seen, and most banks have never seen theirs.

What the month one baseline delivers

The month one baseline is the first month of an ongoing program. We run your bank through the same review used on more than 230 financial institution websites, show you where AI gets you wrong, where competitors beat you, and the exact changes that move the result. For banks, we also pair this with competitive and market intelligence built on public FDIC and NCUA data, so you can see how you compare to the institutions you actually compete with. You get a ranked plan you can act on.

What happens after

You get the findings and a ranked action list, written in plain words.
We walk through them together on a short call.
Your team runs the plan, or Atlas does the work. Your call.

Nearly 600

evaluations across 230+ financial institution websites, as of September 2026. See the benchmark.

Proof placeholder: one bank result Add one approved before and after result or a short quote from a bank here. Nothing is invented. See the note I left you for what I need to publish this.

See what AI says about your bank.

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