When someone asks AI for a lawyer, does your firm come up?
Atlas Instinct shows you how AI assistants describe your firm and your practice areas right now, then hands you a ranked plan to be the one they recommend.
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- Same review used on 230+ websites
- Led by Kevin Farley, 25 years advising leaders
- Ongoing program, scoped to a decision
The problem
Clients and referral sources now ask ChatGPT and Google AI who the best firm is for a given matter in a given city. If the answer skips you, names the wrong practice areas, or points to a competitor, you never hear about the work you lost. Partners also want to put AI to work inside the firm without risking client confidentiality.
What the month one baseline delivers
The month one baseline is the first month of an ongoing program. We check how AI answer engines represent your firm, your attorneys, and your practice areas, where you are invisible or misread, and how you compare to the firms you lose to. You get a ranked plan that covers both how you show up and how to adopt AI inside the firm without exposing client data.
What happens after
- You get the findings and a ranked action list, written in plain words.
- We walk through them together on a short call.
- Your team runs the plan, or Atlas does the work. Your call.
Nearly 600
evaluations behind the method, across 230+ financial institution websites. The same review applies to professional services firms. See the benchmark.
See what AI says about your firm.
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